When you buy milk from your local Kroger family of stores, you can be sure youâ€™re getting it at the peak of freshness! It all starts with our farmers, who feed their cows a nutritious diet free from artificial hormones. At the dairy, the milk is tested for freshness and quality before itâ€™s filtered, pasteurized, chilled and filled. Milk is shipped directly from the dairy to our stores 4 to 7 times a week! This means that every time you pick up a gallon or half gallon of white or chocolate milk, it will always be fresh and delicious.